#precisionmarketing

Описание: Precision Marketing: In the current world of digital revolution and numerous offerings, the consumer buying behavior has become complex. This poses strong challenge for marketers to properly segment their target audience. The mass marketing techniques can be sometimes detrimental to the brand who is doing it because people don't want to see that advertisement. The precision marketing solves this with the power of data analysis and other tools. It involves hyper segmentation and making various consumer cohorts. The cohorts are made by studying consumer on many variables like interest , likes , life events, lifestyle , financial capability etc . Creating the directed advertisement, creatives , information transfer for that particular cohort is at the core of precision marketing.

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