The story of 2025 livestream: Data-driven planning anchors Aston Martin amid turbulence
Автор: Automotive Logistics
Загружено: 2025-12-17
Просмотров: 22
Описание: Speaking during Automotive Logistics’ December wrap-up livestream, “The Story of 2025: Key events, impacts and lessons of disruption,” Martin Corner, head of supply chain and logistics at Aston Martin, appeared live following his Red Sofa appearance in March. Corner outlined how the luxury, low-volume automaker took decisive steps in 2025 to strengthen supply chain resilience by overhauling planning and decision-making. Improving coordination became a top priority, aimed at averting crises before they occurred. To support this shift, Corner introduced a formal sales and operations planning (S&OP) process – a major cultural change after years of reactive, boutique-style decision-making – with the goal, he said, “to create a decision-making process that’s one version of the truth end-to-end across the company.”
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