Yameen Malik CEO Sefam Group on Retail Expansion, Brand Growth & Digital Transformation in Pakistan

Описание: In this exclusive episode of the Deployers Podcast, hosted by Haider Ahmed Qazi — recognized as Pakistan’s Best Head of E-Commerce — we sit down with Yamin Malik, the dynamic CEO of Sefam Group, one of Pakistan’s most iconic fashion and retail powerhouses.

With decades of experience and multiple successful fashion brands under Sefam’s umbrella, Yamin Malik shares his deep insights on the future of retail and e-commerce in Pakistan, and how traditional brick-and-mortar businesses are adapting to the digital revolution.

Chapters:
00:00 Highlights.
00:57 Introduction to the Topic of Retail & E-commerce.
2:30 Future of Retail Strategies in Pakistan.
3:17 Why Brands Lack Partnerships and Mergers.
5:11 Doing all categories under one brand umbrella.
5:42 Iron gear, Scents & Stories, and Fitted Brand Examples.
6:09 Challenges of Marketplaces for Onboarding Brands.
8:30 Example of Bank Alfalah - AlfaMall.
9:25 Atlas Honda Example on Alfamall.
10:05 Clothing vs Shoes vs Accessories in Fashion Retail?
11:50 Maryam & Marya Brand Example.
13:56 Gujranwala is leading the Bridal Section from Home Industries.
16:27 Sales vs Merchandising Role in Overall Retail Uplift.
19:37 Culture of Pakistani Retail Industry.
20:40 Supply Chain System of the Zara Brand.
21:41 Example of Saya Brand.
23:37 E-commerce is Replacing Commercial Hubs.
25:31 Outro for Topic.

This insightful conversation explores:

🌐 The evolution of retail and how consumer behavior is shifting post-COVID
🏬 The expansion strategy of fashion and lifestyle brands in a digital-first world
💻 The integration of online and offline retail models for sustainable growth
📦 The challenges of inventory management, logistics, and omnichannel operations
💡 The future of Pakistani retail, including AI, personalization, and automation in fashion e-commerce
🚀 The role of leadership and team structure in scaling multi-brand operations

Yamin Malik provides an insider’s perspective on how Sefam Group is innovating to stay ahead — blending heritage, quality, and technology to build the next generation of retail experiences.

🎙 Hosted by Haider Ahmed Qazi, the Best Head of E-Commerce in Pakistan, and powered by Deployers, this podcast continues to highlight the leaders shaping Pakistan’s digital, retail, and entrepreneurial future.

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#DeployersPodcast #HaiderAhmedQazi #YaminMalik #Sefam #Retail #Ecommerce #DigitalTransformation #FashionIndustry #Omnichannel #Startups #PakistanEcommerce #RetailFuture

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