Rob Lange to present at the 14th Digital Dealer Conference & Exposition, Orlando FL.
Автор: DigitalDealerVideo
Загружено: 2013-02-26
Просмотров: 63
Описание: Stop the madness! The traditional purchase funnel only exists when allowed, and can certainly be influenced by providing trust-building information and effective, targeted communication to potential buyers. KBB.com shoppers defined their shopping and buying expectations in feedback compiled in the annual Kelley Blue Book Market Intelligence Online Shoppers study. In this session, Rob Lange, national sales training director for Kelley Blue Book, will translate this information to actionable items, allowing you to fine tune your website resources and tools, and also enhance your vehicle merchandising. Online car shoppers don't transform themselves from 'then' to 'now' buyers -- salespeople transform them! The key is to understand how shoppers prepare before heading to dealership lots, and utilize this information to make adjustments in your store's procedures to deliver what customers rely on to make comfortable, educated buying decisions. From this session, dealers will learn how to convert their site visitors to floor traffic, giving them the greatest opportunity to earn the sale.
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