The Loop Live: B2B influencers masterclass
Автор: Cognism
Загружено: 2023-08-17
Просмотров: 362
Описание:
Liam Bartholomew and Gaetano DiNardi break down B2B influencer marketing in 2023, Cognism's full strategy as well as Gaetano's own influencer collaborations with Cognism.
00:00 Intro
03:01 Does influencer marketing exist in B2B?
05:36 Why influencers?
09:12 How influencers exist in the B2B business?
13:41 B2B influencer example
14:46 Contracted? Tell me more
16:37 How do you chose your influencer?
25:05 How to work with an influencer?
30:23 Creating content with an influencer
32:11 How do you measure it?
38:32 Cognism's success in using B2B influencers
40:57 Cognism example with Gaetano Di Nardi
46:07 Working with Gaetano Di Nardi
49:54 What happens when your B2B influencer leaves?
52:30 Creating your own internal influencers
54:52 The diary of a first-time CMO: B2B influencer activated
57:35 What's on the horizon?
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LinkedIn: / cognism
Instagram: / cognism
Twitter: / cognism
Facebook: / cognism
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About Cognism
We give you mobile phone numbers and B2B emails of people you want to do business with. Find out more ➡ https://www.cognism.com/
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