The 9/10ths Cent Trap: Why Every Gas Station Charges a Fraction of a Penny

Описание: Why does every gas price end in 9/10 of a cent, a fraction you can never actually pay? ⛽

It started in the 1930s, when gas cost about 10 cents a gallon and rounding up a full cent meant a 10% jump. By the 1950s, big roadside signs made 9/10 the standard. In 2006, one station owner dropped it and lost about $23 a day. Nobody even noticed.

Next time you fill up, look at the 9/10. It’s been fooling drivers for nearly a century.

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#shorts #gasprices #pricing #economics #history #psychology #money #howitworks