Cellcard 'Say It Clear' - Kgnom Niyeay Chbah

Описание: The Cellcard 'Say It Clear' TV ad introduces the new faces and places of Cambodia proudly wearing Cambodian pride, epitomized by the TV commercial's Khmer slogan, 'Kgnom Niyeay Chbah', or 'I Say It Clear'.

To communicate the sentiment, 'proud to be Cambodian', the Cellcard 'Say It Clear' TVC makes use of an anthemic song boasting traditional Khmer instrumentation mixed with homegrown Khmer rap, hip hop, and voices. The song, entitled 'Say It Clear', is available for download as a ringtone or ring back tone at the Cellcard website (www.cellcard.com.kh).

Kong Nay, dubbed as the Ray Charles of Cambodia, and contemporary visual artist Pich Sopheap are featured in the Cellcard 'Say It Clear' TV commercial, which was shot all around Cambodia, including Phnom Penh, Siem Reap (the international gateway to Angkor Wat), and Sihanoukville.