How Founders Actually Get Leads from LinkedIn | Ft. Prerna Bhandari

Описание: Prerna Bhandari Podcast | LinkedIn Personal Branding, Engagement to Leads, and Inbound Strategy

How do you turn LinkedIn from just a visibility platform into a real lead-generating asset? In this episode, I sit down with Prerna Bhandari, a personal branding strategist helping founders and creators grow on LinkedIn, attract the right audience, and convert content into inbound leads.
Prerna has grown her LinkedIn to 19k+ followers and helped 25+ founders and creators improve engagement, position their authority, and generate consistent inbound opportunities without sounding salesy or spending hours daily on LinkedIn.

In this episode, we break down why LinkedIn engagement feels low, how content actually converts into leads, how to attract your ideal client (ICP), and how founders can build a powerful personal brand on LinkedIn.

If you want to grow on LinkedIn, generate inbound leads, and build authority through content, this episode will give you a clear strategy you can apply immediately.

What you will learn in this episode
• Why LinkedIn posts get views but no engagement
• Content vs audience mismatch explained
• How the LinkedIn algorithm impacts engagement
• How to attract the right ICP using positioning
• Content formats that trigger comments and DMs
• How to turn engagement into inbound leads
• Early signals of a potential buyer on LinkedIn
• How to stay consistent without burnout
• What to fix when your LinkedIn content is not converting

Episode Timeline
00:00 Podcast intro
01:54 Prerna’s LinkedIn journey

Segment 1 – Why Engagement Feels Broken
03:15 Views but no engagement
04:16 Content vs audience mismatch
05:16 LinkedIn algorithm explained
06:30 First thing to Audit on LinkedIn

Segment 2 – Attracting the Right ICP
07:45 Mistake that attracts wrong audience

Segment 3 – Content That Starts Conversations
08:53 Posts that trigger comments and DMs
10:40 Sharing opinions without losing your audience

Segment 4 – Turning Engagement into Leads
11:58 How engagement converts into inquiries
14:08 Signs someone is a potential buyer

Segment 5 – Distribution and Consistency
14:47 Distribution beyond posting
16:31 Staying consistent without spending hours

Segment 6 – Fixing What Is Not Working
18:18 What to audit first
18:36 One change for better leads in 30 days

Bonus
19:21 If engagement dropped to zero
Rapid Fire
20:02 Personal and LinkedIn rapid fire

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