AI Search Data Is HERE: Bing Webmaster Tools Just Changed the Game! | Ecommerce Marketing Chats

Описание: In this episode of Ecommerce Marketing Chats, Charles and Jimmy break down three actionable topics every ecommerce store owner needs to hear...

Jimmy reveals a CPC calculator he built in 12 minutes using AI that tells you whether your paid traffic is actually profitable. Charles walks through the new Bing Webmaster Tools AI performance dashboard and what it means for AI search visibility. Plus, they share a gold standard Shopify store for conversion rate optimization inspiration.

🕒 Chapters
00:00 - Introduction
00:11 - Attribution challenges across marketing channels
02:10 - Why ROAS can be misleading
03:30 - Jimmy's CPC calculator: the 3 metrics you need
04:58 - Building the calculator with AI in 12 minutes
06:11 - Do you actually know if your ads are profitable?
06:46 - ROAS vs raw cost per click analysis
07:14 - Using the calculator at campaign level
08:46 - Bing Webmaster Tools AI performance dashboard
09:22 - What data is available (and what's not)
11:44 - Will Google follow suit with Gemini data?
12:31 - OpenAI's $200K beta ads program rumour
13:27 - Understanding grounding queries and citations
15:45 - How to use AI search data to improve your site
18:06 - Cross-channel insights from AI citation data
19:06 - Page types being cited in AI search
20:23 - Recap of action steps so far
20:50 - What is a gold standard ecommerce website?
22:14 - OBVI (myobvi.com): the conversion rate benchmark
23:50 - Collection page minimalism vs long-form product pages
25:16 - Why less is more on collection pages
26:57 - Purchasable products directly on collection pages
28:07 - Platter: the agency behind OBVI's design
29:51 - Wrap up and where to find us

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