BV37 How to Find Your Successful Customer Outcome

Описание: Are you creating satisfied customers by delivering processes that take care of their specifics wants or needs? Many businesses don’t understand what their customers want or they focus on what their customers want instead of learning what they truly need. Watch this video to learn how to create successful customer outcomes by discovering the wants and needs of the markets you serve. And get a clearer picture of all of the components you need for business success by grabbing my FREE poster. Click here now: https://mattsrehnstrom.com/take-away-...
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In this video, I'm going to talk about the customer experience and the successful customer outcome. Hi there, Matts Rehnstrom here, Shaper of Business Excellence. And welcome to this series where I'm talking about the Business Excellence Components and the relationship in between them and why it's so important for you to understand what they are and how to build them and how to excel in those components because together it will improve your business.


In this video, we move over to the customer experience, the needs, the wants, and the successful customer outcome. And here we see the need of having an understanding of what your clients, what the market, what do they really need, what do they want?

So if you have then segment them and say that you'll find 10 of them and you do, you have done 10 avatars because now you identify those 10. Now you can go in and ask for each and every one of them, what do they want and what do they need? And what is the successful customer outcome?

And what is a successful customer outcome? That is what makes them happy in the end. What will make the customers say, "Yes, I've got what I want! I'm so happy?"

Henry Ford said once that if I asked people what they wanted, they would have said that they want faster horses. But Henry Ford had another idea. He wanted to give them something that they needed.

They wanted faster horses, but they needed transportation. That's what the customers were looking for and by looking for the transportation, Henry Ford could give them the car and the car then solved a lot of issues around horses and the need for faster horses. And just one thing that it solved was the manure crisis that we had all over the world.

So you need them to understand the clients that you have and what they want and to take an extra turn and think about what they really need. And what do you have in your product portfolio that can give them what they really need in order to be happy?

And if they're happy, that could be then the part of the successful outcome.

So with this, if you like to have this poster and you can have it for free, just click the link below and it will take you to a page where you can download it and you can go through it yourself and understand all the different components. You can read more about them and you understand how they relate to each other. And if you have any questions whatsoever, just reach out to me and I will answer them for you as good as I can. With that said, let's go and shape our business for excellence.
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