Scrumptious Breakfast That Won the Sharks’ Hearts! | Shark Tank India S5 | Full Pitch

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'Every Morning Cartel' is a premium cafe concept that blends modern coffee culture with a curated culinary experience. Instead of just serving regular café beverages and snacks, the founders introduced an “Omakase-inspired” service model, a term borrowed from Japanese dining, where the chef decides the menu and experience based on their expertise. The brand aims to redefine cafe culture in India by offering a highly personalized, chef-led experience that’s more than just coffee and desserts. The pitch highlighted how the brand is attempting to flip the traditional cafe model on its head by making customer experience and curated meals central to the business, positioning Every Morning Cartel as both a cafe and an experience brand in the F&B sector.

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Scrumptious Breakfast That Won the Sharks’ Hearts! | Shark Tank India S5 | Full Pitch