The Best Breakdown of B2B Strategy For SMBs

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What is a go-to-market (GTM) strategy, and how do you build one that truly scales? This video provides a complete guide for B2B revenue leaders.

Join Hannah Ajikawo (CEO & Founder of Revenue Funnel) as she breaks down the GTM framework into a clear, actionable system. You'll learn how to connect your company's goals to a market-winning strategy that aligns sales, marketing, product, and customer success.

This covers:
A simple, powerful definition of GTM strategy.
How to build a GTM plan that is more than just a slide deck.
The core components of a successful GTM system, from market selection to execution.
A step-by-step framework for building a scalable and measurable GTM strategy.

Whether you're in a SaaS company, a startup, or a large enterprise, this video will give you the tools you need to build a winning GTM strategy.

Key Timestamps:

00:00 - What is a GTM Strategy?
03:10 - The Core Purpose of a GTM Strategy
11:40 - GTM as a System: From Goals to Tactics
14:21 - How to Build Your GTM Strategy (Step-by-Step)
27:20 - Key Enablers for GTM Success
29:43 - Final Recap and Key Takeaways

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What is Revenue Funnel?

Revenue Funnel is a sales consulting firm based out of London, UK that helps B2B tech companies identify and address the key blockers to revenue growth. Revenue Funnel has perfected a system that not only identifies these oversights but also effectively reverses their impact, enabling you to increase your conversion rates and achieve higher deal values using most of your existing tools and resources.

Services: Sales Process Optimization | Sales & Customer Success Workshops | Sales Training