How to write a great value proposition in cold email

Описание: Crafting the perfect cold email is a difficult, creative process. Today, we want to simplify it by outlining guiding principles and mistakes to avoid while writing your value proposition - one of the most misunderstood parts of outreach emails.

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Timestamps:
0:00 Intro
1:00 The theory
2:30 The practice
5:13 Outro

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