Engagement Matters Ep. 4 - Explosive Retail Media Growth for CPG Brands

Описание: Engagement Matters, Episode 4 - Smart Spend, Sharp Scale, How Insurgent CPGs Can Win Shopper & Retail Media

Eleanor Hayden—renowned shopper marketing strategist and CEO of Hayden Consultancy—joins Snipp executives Chris Cubba and Brendon Lemon to decode the asymmetric tactics that challenger insurgent CPG brands deploy to gain a competitive edge.

Strategic Insights:
Margin-Preserving Growth Strategies: Scale marketing spend while preserving crucial profit margins
High-Precision Shopper Activation: Deploy targeted shopper activations that deliver superior ROI compared to traditional approaches
Retail Media Optimization Framework: Navigate retail media environments with challenger-specific strategies that larger competitors can’t match
What Marketers Get Wrong: Learn why in-store promotions and continuous care managing brand campaigns matter.
Actionable Implementation Model: Implement practical frameworks you can apply immediately to strengthen your position.

For marketing leaders driving emerging brands through critical growth inflection points, this conversation provides the strategic clarity to transform market challenges into competitive advantages.

Learn more about CPG marketing in 2025 → https://bit.ly/3H9xOJ7