The funnel behind this €28.2 billion fashion brand (Zara Funnel Breakdown)
Автор: Fabian Gmeindl
Загружено: 2026-02-12
Просмотров: 69
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In this video, we break down the funnel behind Zara, a €28.2 billion fashion brand, to understand how one of the biggest players in the world turns attention into sales at massive scale. This is not luck, it’s a system built on conversion boosters, psychology, and smart funnel structure, and we also look at where even a brand like this is still leaving money on the table.
We go through the entire customer journey step by step, from traffic and first touchpoints to Homepage, Collection Page, Product Page, Pre-Cart, Cart, Checkout, and Thank You Page. You’ll see how messaging, offers, trust elements, and UX decisions work together across the funnel, supported by research, user personas, qualitative insights, and real data thinking, so you understand how a visitor actually becomes a customer.
Most importantly, you’ll learn what you can directly take from a global fashion giant and apply to your own store. Because studying the best funnels in the market is one of the fastest ways to improve your own conversion rate with structure instead of guesswork.
➤ Produced by ONEFRAME Media:
https://oneframemedia.de/
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