Abu Dhabi’s Miral, e& enterprise to Lead Yas Island Into the Metaverse

Описание: In this video, we cover how Miral, Abu Dhabi’s leading creator of immersive destinations, has partnered with e& Enterprise to bring Yas Island into the metaverse, marking a major leap in the UAE’s digital innovation landscape.

This strategic collaboration aims to create a virtual twin of Yas Island, allowing global audiences to explore its attractions — from Ferrari World and Yas Waterworld to Warner Bros. World — through an interactive, metaverse-based experience.

The project combines Miral’s expertise in tourism and entertainment with e& Enterprise’s advanced digital solutions to deliver immersive, real-time experiences that connect the physical and virtual worlds.

By bridging technology, tourism, and entertainment, this initiative positions Abu Dhabi as a pioneer in the region’s push toward the metaverse economy, redefining how visitors engage with destinations.

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#AbuDhabi #Metaverse #YasIsland #Miral #Innovation
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