HYBE Under Fire: KATSEYE Used to Promote New Global Girl Group?

Описание: HYBE is under fire again, and this time, it involves KATSEYE fans and the company’s new global girl group project, PRELUDE: The Final Piece.

On August 29 (KST), HYBE released the intro film for the project, featuring former Dream Academy contestants Emily, Samara, and Lexie. The survival show will pick the final member—but the announcement sparked major backlash among KATSEYE fans.

KATSEYE’s Twitter repost of the video, meant to celebrate the girls, instead ignited outrage. Fans criticized HYBE for seemingly using KATSEYE’s platform to promote rookies, especially after the struggles of the Dream Academy contestants.

In this video, we break down the full controversy, analyze HYBE’s social media strategy, and explore why KATSEYE fans are so upset.

Stay tuned as we cover all the latest K-pop drama, fan reactions, and industry insights!


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