Culture-First Design: Building Brands That Truly Resonate
Автор: Human Centred Design United Arab Emirates
Загружено: 2025-06-16
Просмотров: 41
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Speaker: Joumana Mahmoud, Experience Design Director at frog
Design shapes how users experience a brand, but without cultural relevance, even the best design can fall flat. Joumana explores how a cultural lens uncovers deeper insights, helping brands go beyond generic solutions to create meaningful, locally resonant experiences.
About Joumana:
With over a decade of experience across industries, Joumana blends strategy and craft to design brands, products, and services that connect deeply with local contexts. She currently leads as a Design Director at frog.
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