Publics' Perceptions of and Responses to Corporate Misconduct:

Описание: Allegations of corporate misconduct often have long-term effects
not only on the corporations in question, but also on those
corporations’ internal and external publics. Dr. Arunima Krishna
will discuss a program of research that examines different
publics’ cognitive, affective, perceptual, and behavioral reactions
to corporate misconduct, and how organizations can mitigate the
negative impact of such allegations.