Case studies don’t have to be bad with Dan Kalmar

Описание: Dan Kalmar, Creative Director of Written Stories at Testimonial Hero, joins Dustin on this week's episode to chat about written customer stories. Dustin and Dan discuss the effectiveness of case studies and customer stories in marketing. They explore the differences between traditional case studies and customer stories, and the various ways to use and distribute customer stories, such as sales slides, social media assets, and audiograms. Dan shares insights on how to conduct effective interviews to gather compelling customer stories, including asking follow-up questions and seeking inspiration from outside industries.

You can reach out to Dan via his LinkedIn profile if you have any questions or insights on the topics discussed today.


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