12 | Struggling to Get Clients? 3 Ways hairstylists Can Build a Full Book and Financial Stability

Описание: Struggling to Get Clients? 3 Ways hairstylists Can Build a Full Book and Financial Stability



If marketing makes you uncomfortable…

If you hate posting…

If you feel awkward talking about yourself…

Or if you’re doing “all the things” but your chair still isn’t growing…



This episode is for you.



In today’s conversation, I’m speaking directly to hairstylists who feel stuck, overwhelmed, and unsure what to do next to get clients in their chair — not just any clients, but clients they actually enjoy working with.



After decades in this industry — rebuilding my business more than once — I want you to know this:



👉 Marketing doesn’t mean you’re salesy.

👉 Marketing doesn’t mean posting perfect photos.

👉 And marketing is not optional if you want a full, stable chair.



What it does mean is learning how to show up with clarity, confidence, and connection — and that’s exactly what we talk about in this episode.


 What You’ll Learn in This Episode
1️⃣ Education-Based Marketing (How to Stand Out Online Without Feeling Fake)


Posting pretty pictures isn’t enough anymore.



In this section, I teach you:




•


Why teaching builds trust faster than selling




•


How showing your knowledge helps clients feel confident before they book




•


Simple ways to explain what you do so people understand your value






When clients learn from you, they begin to trust you — and trust is what fills chairs.


2️⃣ In-Person Networking & Relationship Marketing


Marketing doesn’t live only on your phone — it lives in the real world.



We talk about:




•


Why getting involved in your community matters




•


How networking groups help you build real referral relationships




•


Creating a simple “elevator message” so you don’t freeze when introducing yourself




•


Why confidence grows through repetition, not perfection






You don’t need to impress people — you just need to be clear about how you help.


3️⃣ Local Visibility & Creative Marketing


Sometimes the best opportunities are right around you.



In this part of the episode, I share:




•


How to cross-promote with nearby businesses




•


Creative ways to increase visibility in your local area




•


Why exposure often comes before income




•


How small efforts compound into long-term growth






Building a clientele isn’t about doing everything — it’s about doing the right things consistently.



 A Mindset Shift to Take with You



You don’t grow your business by staying comfortable.

You grow by doing the things that feel awkward until they don’t.



Confidence doesn’t come before action — it comes after.



Want Deeper Support?



 Fill Your Chair Strategy Call (1:1 Coaching – 1 Hour)

Feeling stuck, starting out, or rebuilding your clientele? This personalized strategy call is designed to help you gain clarity, direction, and a clear next step to start filling your chair with the right clients.

👉 https://www.onpointhairbysherri.com/call



 Cutting with Confidence – My Signature Haircutting Course

Learn the fundamentals, artistic disciplines, and consultation skills you need to cut hair with confidence and build a fully booked chair.

👉 https://www.onpointhairbysherri.com/c...



Get My Weekly On Point Pro Tips

A weekly dose of inspiration, mindset shifts, business tips, and behind-the-chair wisdom.

👉 Free Pro Tips (https://www.onpointhairbysherri.com/p...)



Visit My Website

Explore all my free resources, courses, tutorials, and mentorship options.

👉 https://www.onpointhairbysherri.com



Email Me Directly

Have a question or need guidance?

👉 [email protected]



Join a supportive community of hairstylists that are looking for guidance and support while building a successful business working behind the chair at the free Facebook Group: Client Building Support for Hairstylists

Want support while building your clientele? I’ve created a private Facebook group for hairstylists who want clarity, confidence, and real strategies behind the chair.

👉 Request to join here (please answer the 3 questions):

Client Building Support for Hairstylists (  / 2749808815367908  )