How to Create User Defined Variables for Facebook Pixel | GTM Tutorial 2025

Описание: In this video, I explain how to create and use User-Defined Variables for Facebook Pixel tracking in Google Tag Manager (GTM). If you are setting up Facebook Pixel events like Page View, Add to Cart, Purchase, or Lead, you’ll need the right variables to pass data correctly.

I’ll walk you through:
✅ What User-Defined Variables are in GTM
✅ Why they are important for Facebook Pixel tracking
✅ Step-by-step setup inside Google Tag Manager
✅ How to prepare your tags for accurate conversion tracking

By the end of this tutorial, you’ll understand exactly which variables are required for Facebook Pixel tracking and how to configure them for better ad performance.

If you’re working on Facebook Ads tracking, GTM event setup, or advanced conversion tracking, this guide will help you set up your foundation the right way.

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