What Your Customers’ Actions Reveal About Their True Needs

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In this video, I show you how what your customers’ actions reveal about their true needs. You will learn how to spot real market signals in the way clients buy, share, and search, instead of only relying on what they say. This approach helps you make better decisions for positioning, messaging, and growth. I explain a clear method any consultant, coach, CEO, founder, or entrepreneur can use to attract more qualified clients by focusing on what truly drives action.

► ABOUT ME
I’m Sam White, founder of Guidance Grove. I help Product Marketing leaders at high-growth companies de-risk their biggest bets, new campaigns, product launches, and strategic pivots, by delivering research that’s not just insightful, but actionable. When you're on the edge of launching something big, I give you the clarity, audience insights, and decision-making confidence to know it will land. My work is grounded, fast-moving, and laser-focused on helping you align with what your market truly wants and is ready to pay for.

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► STAY UP TO DATE
🖥️ Website: GuidanceGroveNC.com
🔹 LinkedIn: www.linkedin.com/in/samantha-white-22905340
🔹 LinkedIn page:   / guidance-grove-research  
🔹 Instagram:   / researchwithsam  
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► TIMESTAMPS
00:00 Intro
00:45 Why Behavior - Feedback
02:21 Behavioral Signals to Watch
07:28 CTA
07:59 Turning Signals Into Strategy
13:43 Applying the Insight: Positioning, Messaging, Product
16:08 Outro

#marketing #customerinsights #business