Rajesh Chakrabarti, Ex CMO & Chief Innovation Officer ,Reliance ADAG on The Business of Radio

Описание: Content is king ...yeah so
With phase 3 the diaspora changes
How do u maintain a station character and yet mould urself to local hues
With tier 3 towns in how do u create content beyond music...
Challenges when u r trying to hold the attention of the same universe
How do u differentiate
Will radio build appointment listnership....If no why and if yes how
Like cable TV or dish...will broadcasters make radio payable or will it be free to air ....aways
Is 11 mts per hour too little to keep the p&l in black

Answer to this and more is what the session promises
Be there if u wanna be ahead of the herd. .....oops curve.