The next revolution will be psychological not technological
Автор: ICA
Загружено: 2013-02-19
Просмотров: 155447
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The 2013 FFWD Advertising & Marketing Week Shaw Media Opening Lunch keynote was Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman, Ogilvy & Mather UK.
Innovation in the future won't be about continually making new iterations of products but about finding new ways to make people value and want. A better understanding of what people value, how they behave and how they choose could generate just as much economic value as the invention of a hovering car or some new form of electronics.
Rory is known as a strong proponent of behavioural economics, Author of "The Wiki Man" (2011), and TED speaker. He stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
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