How to Setup Google Call Only Ads in Minutes – 3 Easy Steps

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In this video, I show you how to setup Google Call Only Ads in minutes, 3 easy steps.

First, we switch on call reporting so your Google ad tracks real phone calls, not just a click.

Next, we build the call-only ad by adding the right phone number, final URL, and copy (I reuse a winning search ad to speed things up).

Then we set the conversion action using Google forwarding numbers, so your call ads show proper call leads across your ad campaigns.

If you want people to call directly from the results page, this setup keeps your call campaign simple and measurable.

⏩Skip to section
00:00 Turning on call reporting, Admin settings
00:25 Choose the right campaign, go to Ads level
00:44 Open your existing search ad in a new tab, copy shortcut
00:51 Create a new call ad, click plus then Call ad
01:02 Add your forwarding phone number, follow Google’s formatting example
01:28 Add the final URL
01:33 Optional, add a keyword to tighten intent and help click-through rate
01:42 Reuse your best search ad copy, headlines and descriptions
02:10 Set up the conversion action, phone calls with forwarding numbers
02:56 Use the existing account conversion settings if it is already created
03:01 Save the new call-only ad, then watch for approval

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❓FAQs
Q1 What are Google Call Only Ads and are they the same as call ads
They’re ads built to drive phone calls first, and Google may label them as call ads depending on your account.

Q2 When should I use a call-only ad instead of a search ad
Use a call-only ad when your best lead happens on the phone and you want the potential customer to call directly, not browse.

Q3 What does call reporting do in Google Ads
Call reporting records phone calls from your Google ad so you can optimise based on call leads rather than just clicks.

Q4 Which phone number should I put in my call ads
Use a phone number that gets answered quickly by someone who can book, quote, or qualify the caller.

Q5 Do I need call tracking as well as Google’s forwarding numbers
Call tracking is optional, but it helps with lead quality and attribution if you set it up to avoid double counting conversions.

Q6 Should I use a call extension or just run call ads
Use a call extension when you still want website clicks from a normal search ad, and use call ads when calls are the main goal.

Q7 Can I run call ads alongside responsive search ads
Yes, and it usually works best when they’re split into separate ad campaigns so calls and clicks do not get muddled.

Q8 What is the biggest mistake that kills call volume
Running a call campaign when nobody can answer, because you pay for interest but lose the phone calls.

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