#CMWorld
Автор: Content Marketing Institute
Загружено: 2019-02-27
Просмотров: 2052
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REGISTER TODAY FOR #CMWorld 2019
#CMWorld: http://www.contentmarketingworld.com/
Marketers are learning there's minimal value in fictional buyer personas built from internal knowledge or interviews with a few customers. In this clip from Content Marketing World 2018, Adele Revella, Founder & CEO of Buyer Persona Institute, shares how to see deep inside the actual customer buyer experience.
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