Lynx/Axe - Click (Ben Affleck, Unilever, 2006)

Описание: Back in August 2005, Ben Affleck signed a $1,8 million deal with Lynx (Axe in the States) to appear in several commercials.In this spot Affleck is clicking his way through the day counting each time someone checks him out. At the end of the day, he's quite pleased with his click total, that is, until he gets on the elevator.

The gay part is that he is also admired by a gay shop attendant, after which Ben nods in approval and clicks.

An almost identical commercial was made in 2005 with singer Nick Lachey:    • Axe/Lynx - Gangster of Love (Nick Lachey, ...  

Read my articles about Unilever for Marketing the Rainbow:
Corporate campaigns: https://marketingtherainbow.info/case...
Fmcg: https://marketingtherainbow.info/case...
Ice creams: https://marketingtherainbow.info/case...
Cosmetics: https://marketingtherainbow.info/case...
Axe: https://marketingtherainbow.info/case...