Altavia Lab / Graphic Industry : evolutions and perspectives (Italy 2016)
Автор: Altavia
Загружено: 2016-12-13
Просмотров: 167
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On November 22nd, 2016, Altavia Lab presented the first edition of 'Graphic industry : evolutions and perspectives': an in-depth qualitative analysis on the latest trends, economic performances, and new opportunities in the printing sector.
The research, conducted by Altavia Lab from February to September 2016, included a desk analysis (articles, reports and sector-specific studies), close collaboration with specialists and consultants, interviews, site visits and focus groups.
The aim of the research was to provide an economic overview of the printing industry and the prevailing trend, studying new perspectives and new requirements of supply and demand while measuring the gap, in terms of know-how and strategic vision, dividing printers and clients in the printing industry.
The research aims to answer two strategic questions:
Is printing becoming a commodity?
For a marketing service provider, what is its role in an omnichannel context?
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