RAW: Building Etch Websites via Claude Code (Full Experiment)

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🎥 About This Video
I ran a live experiment to see if Claude Code could programmatically build editable pages inside Etch for WordPress, and it actually worked.


🔗 Links I Mentioned
Wispr Flow: https://mjs.link/wispr-flow
Etch: https://mjs.link/Etch
WordPress Studio: https://developer.wordpress.com/studio/
Claude Code: https://claude.com/pricing
Claude Skills: https://github.com/anthropics/skills


🧠 About This Channel
This channel is my unfiltered, behind-the-scenes space. I document what I’m building, testing, and thinking about in real time — systems, content, business, AI, and whatever I’m trying to figure out that week.


➕ More From Me
My main YouTube channel:    / @markjszymanski  
My podcast (long-form conversations):    / @fueledbyprogress  
My website: https://markszymanski.co/


⏱️ Chapters:
0:00 - Intro and Context
2:07 - Saving Context to Markdown Files
5:29 - Setting Up WordPress Studio and Etch
6:53 - First Conversation with Claude Code
8:28 - Pointing Claude to the Etch Docs
10:01 - Sub Agents and Research Running
17:13 - First Attempt: Build a Homepage
23:26 - Thinking About Dev Workflows
25:00 - Layers of Abstraction Problem
32:26 - First Results (Backend Looks Good)
33:35 - Frontend Preview... Not Great
35:53 - Debugging the Styling Issue
42:33 - Importing a Real Etch Site for Reference
54:02 - Feeding the Reference Site to Claude
1:04:13 - IT WORKS (The Payoff)
1:05:10 - Creating the Reusable Skill Package
1:07:54 - Rant: Just Give AI the Inspiration
1:12:04 - Reviewing the Skill Markdown
1:13:30 - Redesigning with the Front-End Design Skill
1:15:59 - What Is the Front-End Design Skill?
1:20:23 - Claude Skills Explained
1:25:01 - Final Website Preview
1:27:00 - Turning It Into a Proper Skill
1:31:03 - WordPress vs Lower Abstraction (Clip-worthy Rant)
1:36:44 - Wrap Up and What's Next