Branding as a Growth Strategy- Fractional Pros Canada – Episode #47

Описание: In this episode of the Fractional Pros Canada podcast, host Robert Mendelson speaks with Andre Beadle, a fractional CMO and go-to-market strategist. They discuss the importance of having a solid strategy before diving into tactics, the interconnection between branding and go-to-market strategies, and the common mistakes companies make in branding. Andre emphasizes the need for creativity in marketing, especially when working with smaller budgets, and the significance of building trust with customers. They also explore the future of AI in marketing and the emotional connections that brands create with consumers. The conversation wraps up with insights on transitioning to fractional work and the importance of community support for fractional professionals.

Takeaways
•Strategy should always precede tactics in marketing.
•Branding and go-to-market strategies are interconnected.
•Many companies struggle with defining their ideal customer profile.
•Building trust with customers is essential for sustainable growth.
•Creativity is crucial when working with limited budgets.
•AI will significantly impact branding and marketing strategies.
•Brand affinity can change over time based on consumer experiences.
•Community support is vital for fractional professionals.
•Sales alignment with marketing is necessary for success.
•A repeatable system can enhance sales effectiveness.

Links
Andre Beadle
Founder & Principal Consultant | Fractional COM
Andre Beadle is the Founder and Lead Strategist at 633 Consulting and Solutions, where he works as a Fractional CMO and Revenue Architect helping SaaS and mid-sized businesses build revenue-focused go-to-market systems. With 15+ years of senior marketing leadership experience and as a Lecturer of Brand Marketing at the University of Toronto, Andre is known for his strategy-first approach that brings clarity, alignment, and durable growth.

LinkedIn: https:   / andre-beadle  
Website: https://www.633consulting.ca
Email: [email protected]

Ways to Tune In
•Amazon Music -⁠ https://music.amazon.com/podcasts/6e4...
•YouTube - ⁠    • Branding as a Growth Strategy- Fractional ...  
•Spotify - https://open.spotify.com/show/0F0J9sC...
•Creator: https://creators.spotify.com/pod/show...

Fractional Pros Canada is produced by Frost Media Group
Learn more at https://frostmediagroup.com

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About Robert Mendelson: Fractional CMO

Robert Mendelson is one of Canada's leading Fractional Chief Marketing Officers (Fractional CMO), bringing over 30 years of comprehensive marketing experience from both entrepreneurial ventures and major corporate roles. His practice is focused on driving significant growth for B2B and B2C clients within the eCommerce and manufacturing sectors.

A specialist in modern marketing strategy, Robert Mendelson utilizes generative AI to build custom AI agents and design efficient AI-powered workflows, providing his clients with a distinct competitive advantage. He implements the proprietary YORCMO framework, a system designed to deliver consistent, measurable marketing improvements and a clear return on investment.

As a central figure in the Canadian business landscape, Robert Mendelson founded Fractional Pros Canada, the country's preeminent online community for fractional executives to connect, learn, and refer business. He is also the host of the popular Fractional Pros Canada podcast, where he shares insights with industry leaders.

For companies in Canada, the USA, and globally seeking expert fractional marketing leadership to scale their business, Robert Mendelson offers strategic guidance and proven solutions. To learn more about his fractional marketing services for the eCommerce and manufacturing industries, visit fractionalecommercecmo.com