Why SEO belongs in your M&A due diligence | Daphne Monro, Head of Website & Content @ hosting.com

Описание: M&A in SEO is a topic that you won’t find a lot of content about. But it’s a high-stakes topic that can make our brake organic visibility.

My guest today is Daphne Monro, who is Head of Website & Content at hosting.com, where she oversees web strategy, content operations, and SEO for a global hosting network powering over 3 million sites.

She lived through multiple high-stakes domain migrations and rebrands, and knows the ins and outs of how to make this a success.

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ALL MY FAVORITE TOOLS

Free Looker Studio templates: https://radyant.io/tools/free-looker-...

Webflow – My favorite content management system: https://try.webflow.com/fmliapy36mu1

Surfer – My favorite content creation tool: https://get.surferseo.com/8qyayzbgog5s

ClickUp – My favorite project management tool: https://try.web.clickup.com/23qao09xi...

Please note that some of these links might be affiliate links, so if you use them to sign up, we‘ll earn a small commission. The price for you stays the same.

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NEED SUPPORT IN SCALING ORGANIC GROWTH?

Radyant is building the #1 Organic Growth Agency in Europe, specialized in SEO & AI Search. They help companies with ambitious growth targets extend their capacity, dominate Google & ChatGPT and drive more pipeline.

👉 Get an honest audit of your organic growth potential: https://radyant.io/growth-strategy/

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▶ Timestamps ⌛
00:00 – Introduction to Daphne Monro & hosting.com
00:55 – Daphne's SEO journey from agencies to in-house
02:12 – Joining hosting.com during the World Host Group era
03:32 – What M&A in SEO actually involves
05:45 – Why M&A strengthens businesses rather than destroys them
06:43 – How SEO factors into acquisition decisions
09:35 – When to migrate domains vs keep them standalone
12:15 – Balancing global strategy with local leadership
14:21 – The M&A process timeline from NDA to migration
16:18 – What the migration process actually involves
18:34 – Make or break factors: timelines and checklists
21:32 – Lessons learned from the Sou Empresa migration
24:13 – Why black hat tactics are returning with AI search
29:46 – Launching in Bangladesh and leading global markets
38:19 – What hosting.com looks for when hiring
44:00 – Semrush acquiring Backlinko and Adobe acquiring Semrush
49:16 – Content brands as an AI search citation strategy
56:54 – Top advice for companies going through M&A

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▶ Let's connect! 🔗
Niklas on LinkedIn:   / niklas-buschner  
Radyant on LinkedIn:   / radyant  
Daphne on LinkedIn:   / daphne-jasmine-monro-b26b87122  
hosting.com on LinkedIn:   / wearehostingcom