POP Pulse: Why I’d Never Invest in a 7-Eleven Franchise — The Unit Economics Don’t Work

Описание: On this Pursuit of Profit (POP) Pulse, Cliff takes on 7-Eleven. It is one of the most recognizable brands in the world—but does that make it a smart franchise investment? Cliff breaks down why the 7-Eleven franchise model fails on unit economics, control, and scalability. From the 50/50 profit split to rising labor costs and store closures, this episode explains what most buyers miss before investing—and how to avoid turning a “famous brand” into a bad financial decision.
If you’re considering a franchise, watch this before you sign anything.


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*Beyond The Brand: The Entrepreneur’s Guide to Fearless Franchising - https://www.amazon.com/Beyond-Brand-E...