Interview: Why Microsoft is bringing MDEP to digital signage

Описание: In this video, filmed at ISE 2026, we speak to Juha Kuosmanen, senior director of Android product and engineering at Microsoft.

Juha explains why Microsoft created its own Android-based OS for ARM-based enterprise devices, why almost every Teams Rooms on Android manufacturer has adopted it, and how the platform has the potential to address the same security and manageability concerns in digital signage displays.

We cover the following topics:

00:00 Introduction
00:42 What is MDEP and why did Microsoft introduce it?
01:20 Is MDEP a case of ‘If we can’t beat them, we’ll join them but we’ll make them play by our rules’?
02:48 Why did we see the first uptake of MDEP in Teams Rooms?
03:55 How many manufacturers have adopted MDEP for Teams Rooms?
04:17 What’s happening with MDEP and digital signage?
05:26 Where do you see the first use cases for MDEP outside of the meeting room?
07:50 Are you paradoxically making Teams Rooms on Android more attractive?
09:24 Has Teams certification driven MDEP adoption by device manufacturers?
10:42 Why would MDEP be attractive in digital signage without this need for certification?
12:10 How has MDEP developed and how will it develop further?
14:08 Is it surprising that educational display vendors have signed up to MDEP?
14:45: How far will MDEP go in the future?