Unilever Exec to AI Founder: Stan Sthanunathan Disrupts Consumer Insights

Описание: In this episode, host Jake Aaron Villarreal sits down with Stan Sthanunathan, co-founder and CEO of iGenie.ai. The conversation explores Stan’s fascinating journey, from his extensive career in consumer insights to his bold leap into entrepreneurship. Stan shares the critical role consumer insights play in driving brand success and how technology is revolutionizing the insights industry. He opens up about the challenges faced moving from a corporate world to running a startup, reflecting on his time at Coca-Cola. The discussion covers the importance of building relationships, crafting effective marketing strategies, and the game-changing impact of AI on insights. Stan also reveals his exciting vision for the future of iGenie.ai, leaving listeners inspired by his passion and forward-thinking approach.

Chapters
00:00 Stan's Journey to Entrepreneurship
07:54 The Role of Consumer Insights
11:52 Leveraging Technology for Insights
17:23 Challenges of Transitioning to Entrepreneurship
19:18 Building Relationships and Generating Revenue
21:21 Marketing Strategies for Startups
23:11 Understanding the Product Offering
25:29 Target Audience and Market Focus
27:51 AI's Impact on Insights
30:51 Pivots and Adaptations in Business
33:27 Lessons from Coca-Cola
34:47 Future Roadmap and Growth Plans

Host: Jake Aaron Villarreal, leads the top AI Recruitment Firm in Silicon Valley https://www.matchrelevant.com, uncovering stories of funded startups and goes behinds to scenes to tell their founders journey. If you are a growing a AI Startup or have a great storytelling, email us at: [email protected]