The PESO Model Meets the Future with Gini Dietrich | DM Show
Автор: Deirdre Breakenridge
Загружено: 2025-04-29
Просмотров: 96
Описание:
If you’re in marketing or PR, you probably already use the PESO Model© to design your digital plans. But as generative AI and predictive analytics continue to shift the marcom landscape, how can you create forward-looking strategies to optimize your paid, earned, shared and owned media and ensure your brand is top of mind?
Gini Dietrich is the founder and author of Spin Sucks the book and blog, podcaster, community builder, baker, agency owner and creator of the PESO Model© and PESO Model Certification.
On the DM Show, she gazes into her Magic 8 Ball to predict how the PESO Model© will evolve and shares insights on how to use the PESO Model as your ultimate integrated communications GPS.
About the DM Show
Hosted by comms strategists and LinkedIn Learning instructors, Deirdre Breakenridge and Martin Waxman, The DM show is a monthly chat on all things digital, social and PR.
Why DM?
Well, we chose the name for a few reasons. First, it's all about digital marketing, what's working and how to adapt. Second, on social, a DM is a direct message, and we'd like the tone of the conversation to feel as candid and open as that. And finally, it's the initials to our two names.
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
