This is why SEARCH INTENT is so important in SEO

Описание: In this video, you will learn why search intent is so important for SEO.
How to discover the motive behind searches, dive into how to check the required search intent, And why getting FAT can help you optimize for search intent.

First of all, Search intent just refers to the deeper meaning of why did a person make a search with this keyword?

There are 4 types of search intents…
Informational, navigational, commercial investigation, and transactional.

All SEO authorities agree on this, if you get the search intent wrong, you are not going to rank high on Google. Simple as that.

For example what if you search for the best dog stroller…

So would you expect to see the one...
absolute best option?
Or many options that you can choose from?

Well, according to Google’s data it seems to think
you want to see a list of the best strollers.
So if you would create a post about just one stroller,
it would be very hard to rank high for this keyword.

Ahrefs search intent table: https://ahrefs.com/blog/search-intent...

CXL journey table: https://cxl.com/blog/search-intent/#h...

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