S3E3 - The New iPhone Pricing Strategy
Автор: Revenue Managements Labs
Загружено: 2026-03-17
Просмотров: 132
Описание:
In this episode of The Pricing Guys, Avy and Michael unpack @Apple's latest iPhone pricing move and why holding price flat while adding value is more strategic than it looks.
What starts as a discussion about the new iPhone and iPad turns into a broader conversation about price-volume tradeoffs, consumer caution, and what it means when a category leader decides not to take price. They explore whether Apple is responding to softer demand, a broader flight to value, or a more mature, replacement-driven market where upgrades are no longer automatic.
Subscribe to The Pricing Guys Podcast for more conversations on pricing, competition, and revenue management. Don’t forget to hit the 🔔 for updates!
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