Brands Want to Define You
Автор: Colin Wright
Загружено: 2016-01-25
Просмотров: 6057
Описание:
A talk about brands and how, in telling stories clearly, they tend to dominate the conversation and overwhelm us and the tales we might tell.
Also a mention of Venn Diagrams and telling one's own story more clearly to define one's own shape.
There's a chapter in my book Come Back Frayed about brands (it's the chapter entitled 'Confidence'): http://colin.io/come-back-frayed
You can say howdy and follow my travels, if you like:
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http://periscope.tv/colinismyname
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and I'm @colinismyname on Snapchat
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