CrowdSourcing Persona Research, Usability Testing, Links, Reviews and Data Analysis
Автор: אחדות לפי התורה
Загружено: 2015-03-16
Просмотров: 358
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by Gab Goldenberg of http://www.ConversionRateOptimization.co
In this presentation on SMX Israel's prestigious Give It Up panel, I shared a slew of new tactics for crowdsourcing marketing.
Filming: Eliyahu Speiser of http://www.DriveHillMedia.com .
You can crowdsource:
--- market research to better understand your audience and create personas representative of visitors,
--- great content in the shape of amateur photos and video, and tagging and captioning of pics and transscription of the videos
--- links by building relationships through content curation and blog commenting
--- campaign analysis by uploading spreadsheets with your data and paying for insights into patterns between 2 or more elements.
I shared various tips for achieving the above using Amazon Mechanical Turk and other tools.
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