Why niching down isn’t working for you

Описание: Creators, entrepreneurs, solopreneurs, freelancers, start-up founders… we’re told all the time to “niche down,” to focus on a single concept or audience or business idea.

But there is a radically different approach to building a business.

In this video I walk through what it takes to build a multipassionate business, one that allows multipotentialites, multi-hyphenates, polymaths and renaissance (wo)men to embrace their curiosity and work with their energy, not against it.

These aren’t hypothetical frameworks - they’re real, tested, and drawn from my own lived experience as a coach, artist, nonprofit executive director, chief product officer, curator, producer, teacher, filmmaker, fundraiser, and now, YouTube creator.

If you’re someone with too many ideas, too many interests, or too many creative threads to follow, you’ve probably been told to “pick one thing” more times than you can count. Maybe you’ve felt like a generalist in a specialist world, or like your career has been one long detour. Maybe you’ve tried to follow the rules — focus, niche, specialise — and it just didn’t work for you.

In this video, you’ll learn how to build a business that can hold all of you: your diverse skills, your shifting interests, and your need for meaning, freedom and variety. We’ll explore what it means to be a multi-hyphenate entrepreneur in a world that celebrates hyper-focus. And we’ll talk honestly about the challenges too - burnout, overcommitment, identity crises - and how to navigate them with more intention and less guilt.

00:00 The “niche down” fallacy
02:16 Four types of multipassionate business
03:35 The Phoenix Business
06:01 The Slash Business
08:24 The Group Hug Business
10:40 The Just Good Enough Business
12:51 Which business is right for you?
15:20 One final takeaway

This video is for anyone who’s ever felt broken for not fitting into one box. It’s for creative generalists, curious freelancers, recovering specialists, and those rebuilding after burnout. It’s for people with ADHD or neurodivergence who feel like they’re constantly switching lanes and want to know how to make that work as a strength. It’s for anyone exploring a portfolio career or trying to start a business without abandoning parts of themselves just to make it work.

Inspired by the work of Emily Wapnick and her concept of multipotentiality, this is part framework, part encouragement, part permission slip. You don’t need to find your one thing. You just need to build a business - and a life - big enough to hold all of who you are.

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Hello, I’m Adam. I create films, music, and writing that help people build multipotential lives and organisations. Sign up for occasional updates and behind-the-scenes insights from my studio here. https://www.infinitecontent.org

Every week, I also publish Theory of Change, a newsletter that helps 1,000+ nonprofit leaders, fundraisers, social entrepreneurs, founders, journalists, writers, artists, and creators lead through uncertainty. https://www.evenlydistributed.co

If you found this video valuable, you can tip me! Every bit of support gives me more space to write, film, and make music - and to keep sharing it freely. https://ko-fi.com/evenlydistributed

I make music at https://open.spotify.com/artist/2i5yk...

Thanks for being here.

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#multipotentialite #multipassionate #multihyphenate