Rethinking Google Ads: 2025 God Tier Ads roadmap

Описание: Bringing Order to Google Ads Optimisation: God Tier Ads Roadmap 2025

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The more things change, the more they stay the same - it's true of Google Ads as well. With so much evolution in AI/automation and machine learning, it's more important than ever to understand the marketing first principles and logic underpinning the Google Ads interface.

Anyone promising you "the only Google Ads optimisation strategy you need in 2025" is lying.

God Tier Ads is not a course, guide, or list of hacks. It's a framework derived from my 14+ years managing over $300 million on spend on Google Ads. It's a combination of marketing fundamentals, advice based on what has worked for me on most accounts, resources and notes, and more.

The framework offers you a way to bring order to the chaos of managing Google Ads accounts - knowing what needs doing, how often, what can break, and what causes things to break. But it's still up to you to apply the framework to your accounts as you see fit.

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