How to Create Content for Your Live Stream or Podcast

Описание: After speaking at an event, I get a lot of questions from the audience about how to start their own podcasts or live stream. After the more technological questions, the most frequently asked question is this: how do I create content for my live stream?

A lot of people hesitate about putting their message out in the world. They fear that they aren't experts. Get over that fear right now. It's not not about knowing everything there is to know about your subject. Being an expert is not about having all of the answers.

If you are further along in your journey than your audience and you can help them to avoid the mistakes that you made, then you have knowledge that your audience doesn't. You are an expert.

To start building your well of content, you can begin with one of the exercises that I share with all of my clients. Start with listing your top 10 most frequent asked questions. Next, come up with 10 questions that your audience should be asking but they aren’t.

Don't forget that your first episode will be one of the most listened to episodes (no pressure!). You’ll want to tell your story, let the audience know what you’re about, and, most importantly, what they should expect from you. From there, you will want to focus on adding consistent value to the live stream show or podcast.


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Live streaming is an incredibly powerful way to grow and audience as a business. If you want to build a community around your business you need to start live streaming.

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=== Timestamps ===

0:00 - Introduction to How To Create Content for Your Live Stream or Podcast
0:35 - The Four Types of Episodes to Create for Your Podcast or Live stream
0:55 - The Educational Episode: Sharing How-To Content
1:36 - The Thought Leader Interview Episode: Sharing Other Peoples Expertise
2:42 - The Case Study Episode: The Testimonial To the Next Level
4:04 - The Experiential Episode: Take People Behind-The-Scenes
6:22 - How To Come Up With Content Ideas for Your Live Stream or Podcast Exercise
9:24 - Learning How To Read Your YouTube Analytics



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