From 0 to 750k Streams PER DAY: How Free Syncs on TikTok Launched RAYE and Brent Faiyaz

Описание: J. Erving III is the CEO and co-founder of Human Re Sources, a music distribution and artist services company. J's company was acquired by Sony Music's The Orchard in 2020 for a multi-million deal. Human Re Sources and the team have helped artists like RAYE, Brent Faiyaz, Pink Sweat$, Baby Rose, Bren Joy, Damian Lillard, and more.

Now that Sony Music owns Human Re Sources, J's role has shifted. He serves as the EVP of Creative Development at Sony Music and reports to the CEO, Rob Stringer.

In this episode, J and Lennon discuss the success behind RAYE's "Escapism," how culture fuels Human Re Sources, and how labels have helped artists.

Substack: https://lennoncihak.substack.com/
Discord:   / discord  
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get...

0:00 - Intro
2:50 - About J. Erving III
6:17 - Disruption in music distribution
8:33 - Data fueling marketing decisions
11:50 - Successful campaigns J's recently worked on
15:20 - Making quick, effective decisions
17:32 - Leaving a legacy vs. large record label advance
20:13 - Is losing ownership bad?
22:12 - Capitalizing on international opportunities
23:33 - Breaking artists on social media
27:21 - Artists being 'sticky'
30:10 - How artist growth has evolved
31:22 - What makes a song sticky?
33:31 - Items you NEED for your project
37:08 - Artist relatability
40:00 - Are record labels lazy?
44:58 - Providing opportunities to underserved and young people
48:17 - Tools available for music professionals today
52:14 - J's thoughts on AI and artistic integrity
56:32 - Follow J

Connect with Lennon:

Website: https://www.lennoncihak.com
Instagram:   / lennoncihak  
TikTok:   / lennoncihak  
Twitter:   / lennoncihak  
LinkedIn:   / lennoncihak  
YouTube: https://www.youtube.com/channel/UC5eX...
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2

Connect with J. Erving III:

Website: https://www.human-re-sources.com/
Instagram:   / human.re.sources