Understanding Why Customers Buy: [Sales Training]

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(Click the blue Timestamps below to Jump to that topic)
00:00​​ How to find Tom and Shane Online
03:50​​ The Psychology of the Buyer
06:34​​ Emotion vs. Logic (Emotion Always Wins)
11:49​​ The More Different We Are the More We Are the Same
14:00​​ Self-Image: The Window To The Wallet
17:44​​ Buyers Don't Look At Reality When Making A Decision - The Coke Test
24:15​​ The Decision Making Process
26:53​​ The Last Word On Buying Decisions

Tom Egelhoff is a business author and Morning Mayor on AM 1450 KMMS Talk Radio in Bozeman, Montana. Kmmsam.com

His Co-Host, Shane Montalban, half man; half amazing, is a retired stockbroker, investor and former restaurant owner living in Vancouver, British Columbia, Canada making this an international radio talk show.

Our show is family friendly, no inappropriate language, no name calling.
Check out our website - https://tomandshane.com
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