Why everyone’s now obsessed with fibre (and cabbages) - What in the World podcast, BBC World Service

Описание: Vogue and Business Insider have declared 2026 the ‘year of the cabbage’. The vegetable has gone viral amid the rise of ‘fibremaxxing’ - with young people posting reels praising it for its versatility and trying to glamourise it with healthy gourmet-style meals. So, why has the humble vegetable had a rebrand? And what does it tell us about Gen-Z finances?

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BBC reporter Basma El-Atti explains the trend - and tells us about the fibre gap. And Zara Hiridjee, a nutritionist in the UK, explains how much fibre we need, whether you can have too much, and the different types of fibre you need in your diet.

00:20 Intro - The year of the cabbage
01:13 Cabbages taking over TikTok & Pinterest
02:13 Why cabbage is suddenly 'in'
03:24 A nutritionist on fibre intake
03:58 What happens if you eat too much fibre too fast
04:57 Whole‑food fibre vs supplements
06:33 What ‘fibremaxxing' actually means
08:04 The shift away from expensive wellness trends
09:00 Fermented fibre - the kimchi boom
10:13 What’s next? The year of the radish?

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