Chevy LUV Custom Street Pickup 1/24 Scale Model Kit Build Review Monogram Revell 85-4493

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In 1972 Chevrolet started importing a small pickup truck from Japan which they called the Chevy LUV. It ran though 4 model generations before being discontinued in 2012. Off the showroom floor it only had a 1.8-liter small 4 cylinder engine producing about 75 horsepower. But any self-respecting street machine needs a V-8 and lots of power. So this nimble machine has a 262 ci V-8 with plenty of power to spare.
Fully detailed V-8 with tube headers.
Separate cab and bed design.
Custom bed cover.
Optional sun windows.
Molded in white and clear with chrome plated parts and soft black tires.
73 Parts.

The Chevrolet LUV and the later Chevrolet LUV D-Max are light pickup trucks designed and manufactured by Isuzu and marketed in the Americas since 1972 by Chevrolet over four generations as rebadged variants of the Isuzu Faster and D-Max.

LUV is an acronym for "light utility vehicle".[1]

History
Production of the first generation of Chevrolet LUVs, first sold in North America from 1972 as a badge-engineered variant of the Japanese-market Isuzu Faster, ended in 1980. The second generation, launched in 1980 as a 1981 model, was produced by Isuzu in Japan for North America and in Chile by General Motors for the South American market. North American sales ended with the release of the 1982 model year Chevrolet S-10 in 1981. The 1982 model year was the only year the 2.2 liter diesel engine was offered in the United States.

Production of the second-generation LUV for South America continued until 1988 when the third iteration was released, once more based on the Japanese-market Faster/Rodeo pickups.

This arrangement lasted until 2005 when the fourth series was introduced, now titled Chevrolet LUV D-Max and representing a rebadged version of the Isuzu D-Max.

Monogram has been a premier maker of scale plastic models of aircraft, spacecraft, ships, cars, and military vehicles since the early 1950s. The company was formed by two former employees of Comet Kits, Jack Besser and Bob Reder. After thirteen years as a fully owned subsidiary of Hallmark Cards' Binney and Smith unit, Hobbico announced it was acquiring Revell-Monogram in 2007. Along with Revell, AMT, and MPC, Monogram is sometimes called one of the traditional "Big 4" in plastic modeling.

Monogram was founded in Chicago in 1945, making balsa wood model kits of ships and airplanes. Seaships such as the USS Missouri battleship, the USS Shangri-La carrier and the USS Hobby destroyer were among the very first products. Meanwhile, a company called Revell started making plastic kits in 1953, and Monogram responded with "All Plastic" "Plastikits" the first of which were a red plastic midget racer and a "Hot Rod" Model A - and the modeling race was on (Funding Universe webpage). These two cars, and later an Indianapolis-style racer and hydroplane racing boat, were also offered with C02 "Jet Power". Early kits advertised that the models were made from "acetate parts molded to shape". The wording showed the newness of the plastics industry and how plastics were not yet being taken for granted.

Early airplane models were mainly balsa wood, but more plastic parts were added over the next couple of years. By 1954 the airplane lineup consisted of the 'Speedee Built' series which flew under rubber band power. A few of these planes were all-plastic. Also seen were the Superkits with a prefabricated balsa fuselage, but more plastic parts.

Auto kit makers AMT and Jo-Han started early but focused on manufacturers' promotional models and did not enter the kit fray until the late 1950s. As the 1950s progressed, Monogram increasingly included more automobile models and custom wheeled creations in competition with the other makers. Through the 1970s, competition required increased production of a variety of fantastical vehicles.

The Monogram Approach
By the late 1950s, the company moved steadily into the car scene, especially with its hot rods and race cars. In 1956 it released a Model A V-8 rod and a Sprint Car, two of its first car kits. In 1959, Monogram issued its 1932 Ford Deuce 5 window coupe. One 1962 kit, however, showed the company's prowess and intent - the "Big T" (kit PC 78). This was a huge 1/8 scale 1924 Ford Model T bucket, complete with hot-rodded Chevy engine. The 24-page 8 1/2 x 11 inch instruction booklet showed that the model came with an optional electric motor to power the wheels, and featured customizing tips by Darryl Starbird, the famous Kansas customizer (Monogram 1962). The manual also shows how sophisticated the company's catering was toward hot rod culture - long before Hot Wheels or the Detroit muscle car craze.