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Ted McKenna, co-author of The Jolt Effect discusses the evolving dynamics of B2B sales
Автор: ThoughtsonSelling
Загружено: 2025-12-05
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Highlights from our discussion with Ted McKenna — researcher, author, and co-creator of some of the most influential sales frameworks of the past two decades. Ted has been behind The Challenger Sale, The JOLT Effect, and most recently, The Activator Advantage.
We dive into the evolving dynamics of B2B sales, why buyers are more informed (and more hesitant) than ever, and what high-performing sellers do differently.
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