Retail Store Layout: 10 Key Steps to Boost Sales and Design Efficiency

Описание: Are you planning to start a new store?
Confused regarding your layout?

Research says that a well-defined Retail Store layout increases the sales by 30% & customers are likely to spend 25% more time in the store!

“10 Steps to design your retail store layout”

Designing the layout of your retail store requires a well-planned approach that encompasses various aspects, including market research, budgeting, brand positioning, and interior design, to name a few. Here are the ten essential steps to design a functional and aesthetically pleasing retail store layout:

10 Market Research: The first step in designing your retail store layout is conducting comprehensive market research. Analyze the local consumer buying behavior through catchment analysis and competitor analysis. Understanding the local residents' demographics, preferences, and challenges will help you determine the products to sell, the store's brand positioning, and the functional layout.
9 Finalization of Business Plan/Budgeting: To avoid unforeseen expenses and failures, you need to hire a retail expert who can guide you through the financial feasibility of your business plan, including the breakeven points, sales per square foot, and rental costs.
8 Brand Positioning: Establish your brand positioning before planning your product mix and store interiors. Your brand positioning should align with your target audience's preferences and the store's location.
7 Product Category Finalization: Define the product categories you plan to sell within your store after conducting catchment and competitor research and defining your brand positioning.
6 Functional Layout/Layout Map: Finalize the functional layout design that considers the safety and security of shoppers and staff, convenience, cross-promotion, focal points, memory hooks, flow of goods and shoppers, ease of cleanliness, COVID precautions, and emergency situations.
5 Technology-Enabled Layout: Integrate various technological factors that can enhance the customer experience and increase efficiency, such as electronic shelf labels, mobile apps, self-checkout systems, smart carts, and beacons.
4 Store Interior Layout: Your store's interior design should focus on aesthetics that align with your brand positioning and target customer group. The layout should include furniture/fixtures, HVAC, plumbing, electrical, civil, and interior design layouts.
3 Emergency Evacuation Plan: Consider emergency situations like fire and theft while planning the layout. Ensure the desired equipment is in the right location for easy access, and guidelines are clearly defined for store staff to act promptly.
2 3D Retail Store Design & Finalization: Use 3D design to visualize your store's layout before implementation to avoid surprises and make informed decisions.
1 SOPs: Define Standard Operating Procedures for maintenance, housekeeping, security, COVID precautions, IT infrastructure management, and emergency situation handling process. Implement an audit process and governance system to ensure SOP compliance.

In conclusion, designing a retail store layout involves thorough research, strategic planning, and well-executed implementation. By following these ten essential steps, you can design a functional and aesthetically pleasing retail store layout that aligns with your brand positioning, target audience, and location.

0:00 - Intro
0:41 - Market Research
1:02 - Finalization of Business Plan/Budgeting
1:19 - Brand Positioning
1:32 - Product Category Finalization
1:43 - Functional Layout/Layout Map
2:01 - Technology-Enabled Layout
2:16 - Store Interior Layout
2:32 - Emergency Evacuation Plan
2:47 - 3D Retail Store Design & Finalization
3:00 - SOPs