Transforming Stagnation into Growth - Cobi Ellis -Fractional Pros Canada – Episode #26

Описание: In this episode of the Fractional Pros Canada podcast, host Robert Mendelson speaks with Cobi Ellis, fractional CRO/CTO, about how established businesses can reignite growth by reconnecting with their startup mindset. They explore why companies often lose agility as they scale, how leaders can regain operational clarity, and the role of assessment tools like DISC in understanding team dynamics.
Cobi also shares strategies for addressing leadership bottlenecks, improving communication styles, and preventing burnout by aligning individual strengths with business needs. The conversation highlights how fractional leaders provide fresh perspectives and connect organizations with the right expertise to spark transformation and achieve measurable results.
✨ Whether your business is facing stagnation or you’re looking to unlock hidden opportunities for growth, this episode provides actionable insights to help you reset, refocus, and thrive.

Key Takeaways:
•Businesses often lose their startup mindset as they grow.
•A fresh perspective uncovers hidden opportunities for growth.
•Operational clarity enables better decision-making.
•DISC and similar tools help identify team dynamics.
•Communication styles impact relationships and effectiveness.
•Leadership bottlenecks can stall organizational progress.
•Fractional leaders provide insights without being permanent hires.
•Clarity in metrics enhances organizational performance.
•Collaboration with fractional experts leads to holistic solutions.
•Leveraging individual strengths prevents team burnout.

Links
Cobi Ellis – Fractional CRO/CTO & Founder, Airo Consulting
Cobi Ellis is a Fractional CRO/CTO and founder of Airo Consulting. He helps established businesses uncover hidden opportunities and reignite growth by applying a startup mindset — bringing clarity, adaptability, and renewed energy to their operations. Known for turning complexity into clarity, Cobi equips teams to align and thrive in today’s fast-changing landscape.

Social Media:   / cobitellis  
Website: www.airoconsulting.ca
Best contact email: [email protected]

Ways to Tune In
•Amazon Music -⁠ https://music.amazon.com/podcasts/6e4...
•YouTube - ⁠
•Spotify - https://open.spotify.com/show/0F0J9sC...
•Creator: https://creators.spotify.com/pod/show...
Fractional C-Suite Retreat is produced by Frost Media Group
Learn more at https://frostmediagroup.com

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About Robert Mendelson: Fractional CMO

Robert Mendelson is one of Canada's leading Fractional Chief Marketing Officers (Fractional CMO), bringing over 30 years of comprehensive marketing experience from both entrepreneurial ventures and major corporate roles. His practice is focused on driving significant growth for B2B and B2C clients within the eCommerce and manufacturing sectors.

A specialist in modern marketing strategy, Robert Mendelson utilizes generative AI to build custom AI agents and design efficient AI-powered workflows, providing his clients with a distinct competitive advantage. He implements the proprietary YORCMO framework, a system designed to deliver consistent, measurable marketing improvements and a clear return on investment.

As a central figure in the Canadian business landscape, Robert Mendelson founded Fractional Pros Canada, the country's preeminent online community for fractional executives to connect, learn, and refer business. He is also the host of the popular Fractional Pros Canada podcast, where he shares insights with industry leaders.

For companies in Canada, the USA, and globally seeking expert fractional marketing leadership to scale their business, Robert Mendelson offers strategic guidance and proven solutions. To learn more about his fractional marketing services for the eCommerce and manufacturing industries, visit fractionalecommercecmo.com.